PKB Among the Top 10 Swiss Banks with the Strongest Brand Identity

  • January 20, 2026
  • News & Events

PKB Private Bank ranked among the top 10 banks in the Swiss Private Banking Identity Index (SPBIx) 2026, specifically:

  • 1st place among private banks in Ticino,
  • 3rd place among Swiss banks with Assets under Management below CHF 20 billion,
  • 5th place overall in Switzerland.

The Swiss Private Banking Identity Index (SPBIx) is an index that evaluates and ranks private banks based on their brand identity and brand perception within the Swiss banking sector. The SPBIx takes into account various factors, including reputation, brand consistency, communication, corporate values, and market positioning strategy.

This recognition reflects the dedication and passion that PKB Private Bank invests in its work, while also representing the strength of its brand identity and the authenticity of the values underlying its corporate culture.

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