PKB Private Bank has been ranked 1st in the Swiss Private Banking Identity Index (SPBIx) 2025 among private banks in Ticino, 2nd among Swiss banks with Assets under Management below CHF 20 billion, and 4th overall.
The Swiss Private Banking Identity Index (SPBIx) is an index that evaluates and ranks private banks based on their brand identity and brand perception in the Swiss banking industry. This index takes into account several factors, including reputation, brand consistency, communication, corporate values, and market positioning strategy.
Being ranked among the top in this index means that PKB Private Bank is recognized for the strength of its brand identity and the authentic values on which its corporate culture is based.
