The interview with Peter Conrad, Head of Private Banking at PKB, in B&P portrays a Ticino that is increasingly attractive to families, entrepreneurs, and international investors. Thanks to its quality of life, stability, and a discreet yet specialized financial ecosystem, Lugano confirms itself as an appealing destination for those seeking not only sophisticated wealth management but also a place to live and do business.
Conrad discusses the evolution of private banking and a clientele that is increasingly international and younger, with new needs and more complex assets. In this context, it becomes essential to integrate investments, real estate, taxation, liquidity, and long-term planning into a coherent and personalized strategy.
And, when asked what best represents Ticino, Conrad chooses Mogno and the church designed by Mario Botta: a place where landscape, tradition, and contemporary architecture coexist in perfect harmony.
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